Contexts are Changing
The design of products, services and environments are only successful if they are relevant.
You should be aware of the many changes that are happening in the world around you. Design happens in a context and for a reason. What is the wider context of your work? Understanding this can help you to respond more effectively to social, technological and demographic changes. Broadening your perspectives will help you stay ahead. Think about issues from a global level down to an individual perspective. It is important to think about all the people involved and how they are affected.