Listen High Contrast Standard English / Norsk Norsk design- og arkitektursenter The norwegian centre for design and architecture

Who should engage with Inclusive Design?

Inclusive Design can be applied by business and designers developing any product, environment or service

Quality vs quantity

While statistical market research is useful, numbers are not always that inspiring. However, stories and people are.

Most companies perform some sort of market research to gather information about their customers. Typically this is a numerical approach where a fixed list of questions is put to a large number of people and the results turned into percentages. While this statistical information can be useful, a people-centred approach can provide added richness to your research and bring your data to life. Inclusive Design uses first-hand research methods to work with a small number of people to understand their lives more deeply. It can help to understand real behaviour, witness the context and explore possibilities more fully. With a people-centred approach, you can gather the inspirational stories behind the numbers.

NUMBER-CENTRED RESEARCH PEOPLE-CENTRED RESEARCH
Statistical results Inspirational stories
Limited to a set of questions Freedom to explore through dialogue
Reported life Real life
Second-hand information First-hand observation
Out of context In context
Hear about issues See issues
Market defined by segment Person describes themselves
Actions or attitudes logged Emotions and aspirations explored
Validate direciton and limit focus Open new possibilities
General trends Individual thinking
Person is the subject of research Person is the centre of research
Charts, numbers, percentages Images, video, audio